How Does the Stock Market Work
If you are one of the average people out there in the United States who has only a little bit of money to
invest, you may often say to yourself, “How does the stock market work? Can I invest if I don’t have millions of
dollars to spare?” It can be intimidating at first, but once you learn the basics of investing in stocks, the stock
market really isn’t all that difficult to understand. How does the stock market work? Here are the answers that can
get you started on your way toward making some financial decisions that might just keep you in the black now and
for years to come.
The basic premise of the stock market is to buy low and sell high. Maybe you have heard that before, but are you
wondering just what you are buying and selling? Are you wondering how on earth you know what is considered low and
what is considered high? Do you really understand what the stock market does?
First of all, let’s determine exactly what a stock is; a stock is a little piece of a company, often called a
share. If you own a share of stock in Restaurant X, you own a tiny portion of Restaurant X, along with all the
other shareholders, or stockholders, in that company. If you have bought your share(s) in a good company,
Restaurant X will make a profit. If it does, the value of your stock increases because the restaurant is now worth
more than it was before it made a profit. If something happens to cause Restaurant X to fumble a bit – let’s say
the chef decides to leave the country with his fiancée – and the reputation of the restaurant falls as a result,
and profits cease, you now own a tiny portion of a company that is not doing well. Therefore, the value of your
stock decreases because the net worth of the company itself is declining.
That is really all there is to understanding the absolute basics of the stock market. The trick, of course, is to
know how to choose the right companies to invest in and when to buy the shares and when to sell them. Ideally, of
course, you will buy when a company is relatively new and the cost of each share is low as well. Then, when you
have chosen wisely, this new company invents a miraculous product or explodes on the scene with a terrific service
and makes a profit. Then, right before the company loses momentum, you sell and make a profit from your shares.
For example, you believe the recession will cause people to turn to religion, so you buy stock in a company that
manufactures Bibles; you pay $10 per share and buy 10 shares, for a total investment of $100. Then, Bible Printers,
Incorporated lands an overseas account and becomes the exclusive Bible supplier for South Africa. They are soon
bringing in a huge profit, and since they are, more people want apiece of the pie. So, the cost of the stock goes
up to $20 per share. You are ecstatic and decide to sell. You sell your 10 shares for $20 each, for a total income
of $200. You have doubled your money. That’s how the stock market works on a good day.
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